Audience
This course is designed for marketing leaders, brand strategists, CMOs, and business owners who want to harness AI to elevate customer experience and maximise marketing ROI. It suits non-technical professionals eager to understand how AI can personalise campaigns, improve targeting accuracy, and deliver measurable results across marketing channels.

Course Description
Artificial Intelligence is reshaping marketing by enabling deeper customer insights, real-time personalisation, and data-driven decision-making. This self-paced course guides marketing professionals through the strategic use of AI to enhance customer engagement and boost ROI. Participants will explore how AI transforms customer journeys, supports creative content generation, and drives smarter campaign optimisation. With a clear focus on practical implementation, the course demystifies key AI concepts without relying on technical jargon. Learners will discover how to identify AI-ready marketing workflows, select the right tools, and design human-centred AI strategies that build trust and transparency with customers. By the end of the course, participants will be confident in leading AI initiatives that balance creativity, ethics, and business impact.

Benefits

• Learn how to use AI to personalise customer experiences at scale.

• Gain the ability to measure marketing ROI with greater accuracy and clarity.

• Improve campaign performance through data-driven automation.

• Build customer trust through responsible and transparent AI practices.

• Strengthen leadership capabilities by integrating AI strategically into marketing operations.

Learning Outcomes
By the end of this course, learners will be able to:

• Understand how AI transforms customer experience and marketing performance.

• Identify AI-ready marketing processes and select suitable tools for automation.

• Apply AI-driven techniques to enhance personalisation, engagement, and ROI.

• Lead marketing teams through responsible and ethical AI adoption.

• Communicate the value of AI initiatives across the organisation with clarity and confidence.

Estimated Duration: 45–60 minutes
Format: Self-paced learning with interactive reflections and practical frameworks.