Executive Certificate in AI Strategy for Marketing Managers
Audience
This course is designed for marketing managers, brand strategists, campaign leads, and digital marketing professionals who want to apply Artificial Intelligence to create more personalised, efficient, and measurable marketing strategies.
It suits mid to senior professionals eager to understand how AI can boost campaign performance, improve customer engagement, and demonstrate marketing ROI without requiring technical expertise.
Course Description
AI is rapidly transforming the marketing landscape by enabling deeper audience insights, smarter targeting, and automated creativity. This self-paced course empowers marketing managers to strategically integrate AI into every stage of the marketing cycle, from planning and content creation to personalisation and analytics.
Through practical frameworks and real-world case studies, learners will explore how AI tools can optimise campaigns, strengthen customer relationships, and unlock data-driven growth.
The course emphasises ethical, transparent AI adoption and helps participants lead teams that combine human creativity with machine intelligence. By the end, marketing managers will be equipped to make confident, informed decisions about when and how to use AI to deliver measurable business impact.
Benefits
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Gain clarity on how to use AI to enhance marketing performance and ROI.
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Learn to design personalised customer experiences powered by data.
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Improve decision-making with predictive analytics and intelligent insights.
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Save time and resources through AI-driven automation.
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Build leadership confidence in guiding teams through marketing transformation.
Learning Outcomes
By completing this course, participants will be able to:
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Understand how AI transforms the role and function of marketing management.
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Identify AI-ready marketing processes and choose suitable tools for automation.
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Apply AI to personalise campaigns, forecast performance, and measure ROI.
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Lead responsible and transparent AI adoption in marketing activities.
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Communicate AI-driven results and opportunities to senior stakeholders.
Estimated Duration: 90–120 minutes
Format: Self-paced learning with interactive reflections and practical frameworks.
Curriculum
- 5 Sections
- 15 Lessons
- 10 Weeks
- Module 1: The Strategic Role of AI in MarketingExplore how AI is redefining marketing management and customer engagement.4
- Module 2: Data, Insight, and Customer UnderstandingLearn to use AI for deeper audience insights and predictive analysis.4
- Module 3: Personalisation and Campaign OptimisationDiscover how AI creates relevant, high-performing campaigns.4
- Module 4: Measuring Success and ROI with AIDevelop metrics and methods to evaluate marketing impact.4
- Module 5: Leading Ethical and Sustainable AI MarketingEnsure responsible, transparent, and human-centred AI adoption.4
Instructor
Israel García is a Senior Product Manager at Cambridge Experts with over a decade of experience in driving innovation and strategic goals for startups and established companies. He has collaborated with major tech firms like Google and Netflix, focusing on AI integration and digital transformation. His expertise includes Digital transformation, Product Managment and Customer Relationship Management, and he is passionate about using technology to solve complex business challenges. He actively shares insights on AI, collaboration, and productivity through engaging LinkedIn posts. He has been recently featured by Favikon as top 10 influencer in Product Management in Linkedin UK.
