Audience
This course is designed for product managers, heads of product, innovation leads, and product strategists seeking to integrate AI into product design, development, and lifecycle management.

It suits mid to senior professionals who do not code but want to lead AI-enabled innovation confidently, drive customer value, and position their products for long-term competitiveness.

Course Description
AI is transforming how products are conceived, built, and delivered. This self-paced course helps product managers understand how to apply AI strategically across the product lifecycle—from customer discovery and design to personalisation, automation, and post-launch optimisation.

Participants will learn how to identify AI opportunities, collaborate effectively with technical teams, and make informed, ethical decisions about data and automation. The course combines practical frameworks with real-world examples to help learners translate AI concepts into market-ready strategies.

By the end, participants will be equipped to lead cross-functional teams in developing smarter, more adaptive products that balance innovation, user trust, and commercial value.

Benefits

• Learn how to identify and design AI-enhanced product features.

• Gain confidence in leading discussions between business and technical teams.

• Improve product decision-making with data-driven insights.

• Develop frameworks for ethical and user-centred AI adoption.

• Strengthen leadership skills for the next generation of intelligent product management.

Learning Outcomes
By completing this course, participants will be able to:

• Understand the principles of AI and how they apply to product strategy.

• Identify AI-ready workflows and opportunities within the product lifecycle.

• Collaborate with data and engineering teams to design AI-powered features.

• Lead ethical, transparent, and customer-focused AI adoption.

• Communicate the business value and ROI of AI-driven innovation.

Estimated Duration: 90–120 minutes
Format: Self-paced learning with interactive reflections and practical frameworks.